How to generate leads online?

I'll tell you the ingredients of the secret sauce.

Everything matters if you are looking to convert people: what you ask and how you ask to make the difference.

  • Choose a great design - Conversational design is the best
  • Do not harass people - Put your lead generation form only on high intent pages
  • Ask at the right moment - When the visitor comes back, after he visited some pages, if he spent some time on a specific page, etc.
  • Ask the right people - not every visitor is a potential lead, and your target can be different in some ways, so you need to segment leads to send the right message and then convert better

Interested in features that could help you achieve that? Write to Camille at

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