Three chatbot examples for lead generation you can use

Ready for lead generation automation to boost your number of leads? Get inspired by those three chatbot examples.

by Camille Franceschi in Guides

3 MIN READ | October 4, 2019

So you are excited about the potential of chatbots and keen to get started. Great news!

But sometimes, the hardest part is starting with a blank page.

That's why we've collected three chatbot examples here which will help you get started faster.
Ready to take the shortcut?

1. The "Lead generator" bot


The well-handled in-store experience is great.
When you enter, people greet you. Then, a salesperson asks the proper question like "Are you looking for something specific?" and then gives you the information you need.

He asks a question about your needs and then suggests some actions.
He doesn't say "Try this awesome T-shirt" because it's not the time for that! He doesn't know your goal as you have just entered the shop.

The same applies when visitors land on your home page.
You have to try to reproduce in-store experience on your website.


If you had to build one chatbot, it would be this one.
Installed on your home page (and on other pages if you want), this chatbot greets and guides visitors following their intentions when coming to your website.


Thanks to this chatbot, you will make visitors advance in the sales & marketing funnel wherever they are in their buying process.

How to build conversations

First, you need to think about the highest intent pages on your website where you want to lead your visitors:

  • Book a demo/appointment?
  • Contact us?
  • Services inquiry?

To bring them where you want, you have to start by asking questions to get to know who they are, what their intentions are, and where they are in the buying process.

Whatever the answers you get, you should suggest appropriate actions like booking an appointment, get access to specific content, etc. Even if the visitor is just browsing, you can suggest him some content. It doesn't mean he won't be a qualified lead later.

You can also suggest other appropriate action according to previous ones. The visitor said yes to the article you suggested? Suggest him to subscribe to your newsletter.

You can try our "Lead generator" bot template here!

2. The "pricing friction remover" bot


You probably have the highest-intent visitors on the pricing page. This is the moment to get proactive.

It can be tough to explain your pricing plans without confusing visitors. If they don't understand your offer, they will never choose your company.


This chatbot is about pricing only as the visitor is looking for information about your pricing at that time.

The bot can present pricing in another perspective.
It can give info about pricing more simply and quickly, detail some features further or can also suggest setting up an appointment with a salesperson when it is worth it.


The goal is to convince visitors to buy your service/product. Put all the odds on your side on pages with highest-intent visitors to trigger a purchase or an upgrade.

How to build conversations

If your business model doesn't require talking to a salesperson to trigger a purchase, a bot can be handy to boost your conversion rate.
You can use other ways to present your pricing with a bot and then convince better.

Pricing plans are presented as a list of features most of the time.
Put yourself in the shoes of the visitor. Do you want to read the feature list of each of your plans? I don't think so 😊.
What the visitor wants is someone telling him the differences between the pricing plans and which is the best one for him.

Start by presenting more simply and quickly your plans. Then, explain the differences between the pricing plans.

You can also abord the subject of pricing in a completely different way. Get your bot to work for the visitor, decide what's the best plan for him.
Ask him what problem he is looking to solve, what features are necessary for him, etc. and then suggest him the perfect plan.

If you are a company that needs a 1:1 conversation to sell, go straight to the point.
It means qualifying the visitor for an appointment. Make good leads skip the line.

If you are in both cases, qualify the visitor, and if it's a lead that fits your high-level persona, you can suggest a meeting/call.
Otherwise, after explaining your pricing, you can suggest the visitor have a look at a video demo, register to a webinar or sign up for a free trial.

Your customers also visit pricing pages. Don't forget about them; maybe they want to upgrade!

You can try our "pricing friction remover" bot template here!

3. The "newsletter email collector" bot


Having a "subscribe to our newsletter" popup appearing in the middle of your screen while you are reading an article is annoying, right?
But it works (in a sense)! People who put this kind of popup on their website get more newsletter subscribers (not talking about quality here).

Is there a way to get better results without annoying your readers? YES! There is Joonbot for that!


This chatbot suggests appropriate content and offers to subscribe to the newsletter on your blog pages.


The goal is to grow your email list using a more personal and contextual approach.

How to build conversations

You can hook the visitor by asking him if he wants to read more articles in the specific category of the content he is reading.

Then, you can describe what kind of content you provide and other useful info before asking for the email.

Give to get! You can also start by offering for free, directly though the bot, one of your favourite guides and then ask the visitor to subscribe.

You can try our "newsletter email collector" bot template here!

Build your own chatbot today

There you have it: 3 chatbot examples to get more leads, at scale.

You got the ideas. Now, you need the tool.
At Joonbot, we made a super user-friendly chatbot builder for marketers to create a bot easily and quickly. No coding is required.

Ready to try Joonbot?

author article
Camille Franceschi
CEO, Joonbot
Our articles by category
Case Studies
Boost your engagement rate now

Get your access for FREE to build your own chatbot with our chatbot builder.